Procalsa's New Concept Store
Retail Consulting on the point of sale creation project. It helps to define layout and VM as well as the facade. The intention of the brand was to update the physical space of the store to get a more suggestive atmosphere and facilitate the search process of the different products. It is a store for the industrial supplier.
Sales Area: 545 m2
Developed Items: definition of the new layout; Brief of Lighting and implementation; Novel colors and textures; New Facade; application of the brand in real space; help in the VM through internal communication.
(Collaboration with Jos de Vries The Retail Company)
- Retail Strategy
- Retail Design
- Shop Fitting