New Concept Design for Caprabo Fresh
Caprabo wanted to upgrade its fresh product and to update its brand image at the point of sale, introducing the option of eating, within the same space, new kitchen dishes done inside Caprabo.
Sales Area: 470 m2
Items developed: white box concept; new layout definition; new shelving and cooling equipment; Lighting Brief and implementation; Visual Merchandising techniques; Colors and new textures; New facade; Re-creation and integration of the new brand to existing and how both can coexist; Project Management.
(Collaboration with Jos de Vries The Retail Company)
- Retail Design
- Retail Strategy