General Optica Audit Pitch Process

Audit for the point of sale of General Optica in Mataró, to establish the basic guidelines for a new concept design, centered on a different shopping experience, with focus on Wellness and Health.

Sales Area: 130 m2

Developed Items: POS audit: layout, shop fitting, routing, waiting areas and customer desk, Lighting, Visual Merchandising, Colors and Textures, New Facade & Strategic change to serve the customer in 100% retail format.

  • Client

    General Optica

  • Skills

    • Audit
    • Retail Strategy
    • Concept Design
    • Interiorism
    • Facade
    • Shop Fitting
    • Lighting