General Optica Audit Pitch Process
Audit for the point of sale of General Optica in Mataró, to establish the basic guidelines for a new concept design, centered on a different shopping experience, with focus on Wellness and Health.
Sales Area: 130 m2
Developed Items: POS audit: layout, shop fitting, routing, waiting areas and customer desk, Lighting, Visual Merchandising, Colors and Textures, New Facade & Strategic change to serve the customer in 100% retail format.
- Retail Strategy
- Concept Design
- Shop Fitting